7 September 2012

DJCAD wins 'Best Marketing Strategy' prize at Scottish Event Awards

Picture shows star guest and former Rector of Dundee University Lorraine Kelly with Professor Tom Inns, Dean of DJCAD, with "Elvis" AKA graduate Matthew Corden at this years Degree Show Associates Night.

Duncan of Jordanstone College of Art and Design's innovative approach to marketing has seen it scoop a prestigious prize at this year's Scottish Event Awards.

It won the 'Best Marketing Strategy' title for the DJCAD Degree Show 2012 at the awards ceremony, which took place at the Radisson Hotel in Glasgow last night. It beat off competition from Edinburgh's Hogmanay, the Ideal Home Show Scotland, Irn Bru Carnival, The Enchanted Forest, and Young Scot Rewards to win the award.

The Degree Show at DJCAD, part of the University of Dundee, is the city's largest annual art exhibition, attracting around 10,000 visitors and generating £1.5million for the local economy each year.

DJCAD marketing manager Mhari MacDonald, who was at the ceremony last night to pick up the award with colleagues, said she was delighted with the success.

"It is wonderful for us to be nominated for our marketing strategy, and there are a lot of people who helped make this year's Degree Show the success it was," she said. "What we're doing is supporting and promoting the Degree Show, so we give our talented and dedicated art and design students the best possible platform to showcase their work.

"Whilst we're delighted to be recognised in this way, the success of the Degree Show is determined by the quality of work being exhibited. The talent at DJCAD is borne out by the success that our graduates go on to have at exhibitions, in the workplace, and the awards they win."

The marketing team used a strategic and integrated campaign comprising artwork, advertising, events, printed materials, publicity, online presence, and social media to push the boundaries of previous campaigns. As a result, high levels of attendance were maintained while raising the profile of DJCAD.

The DJCAD Degree Show was commended in the same category at the 2011 Scottish Event Awards, and went one better this time around. In previous years, it has also been named Best Educational Event at the Scottish and UK Event Awards.

More information about the Scottish Event Awards 2012 can be found at The Drum website

For media enquiries contact:
Grant Hill
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University of Dundee
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