2 November 2012
V&A at Dundee Digital Mash
Calling all digital creatives, developers and thinkers - help us kick off V&A at Dundee Digital!
Event - Wednesday 7th November
Caffe Borsa, Panmure Street, Dundee, DD1 1ED
Part of NEoN 2012
Digital developers, creatives and those with general digital interest - from key industry players and teams to education institutions and NEoN festival attendees - are being invited to take part in the very first V&A at Dundee 'Digital Mash' next week.
V&A at Dundee Digital Mash is an informal event designed to kick off V&A at Dundee Digital as part of NEoN Festival 2012 - the 'mash' referring to the way in which ideas and energy will be mixed up to create innovative new channels and activities with a real cutting-edge.
NEoN, Scotland's only digital arts festival, was chosen as the perfect platform for the launch due to its origins in the city of Dundee and its dizzying programme which spans the digital gamut from cutting-edge music and games development to augmented reality and physical computing.
V&A at Dundee Digital Mash will capitalise on the wealth of experience gathering in the city for the festival and provide an opportunity to be part of a new international community aiming to deliver a world-leading digital/interactive experience for V&A at Dundee, the first ever design museum to be built in the UK outside of London.
Examples of the range of digital activity V&A at Dundee might cover include innovative exhibitions telling the story of digital design; exploring how digital developments have revolutionised other design disciplines (from architecture to fashion); and creating new ways of accessing physical data remotely through augmented reality and virtual networks. V&A at Dundee Digital Mash is designed to kickstart this journey and explore the possibilities across the core threads of design heritage past, present and future, creative learning and design-led business innovation.
Philip Long, Director of V&A at Dundee, said, "The digital potential of V&A at Dundee is vast. Scotland's digital designers and developers are renowned the world over as global pioneers so it has always been our ambition within V&A at Dundee to create a world-leading digital and interactive experience by working with this talented pool of innovators.
"It is very important to us that V&A at Dundee is not just about what happens within the building. By creating a core digital channel that informs the full range of V&A at Dundee activities we will be well placed to realise that ambition and reach more isolated communities as well as those on a global scale. We also hope the benefits of this Digital Mash will work both ways, by providing networking and collaborative opportunities on local, national and international platforms and offering additional visibility to this innovative community."
Lyall Bruce, Co-Director of NEoN 2012, said, "V&A at Dundee is an exciting and visionary project that builds on the rich digital ecosystem that already exists in Dundee. We are very excited that V&A at Dundee has chosen to partner with NEoN for a second year to run the first Digital Mash event and we look forward to a great night full of ideas, energy and action."
This is not a one-off event - interested parties would then form part of a group who play a key role in the development of V&A at Dundee Digital, meeting virtually - and over coffee - on a regular basis, and more formally as required.
V&A at Dundee Digital Mash is free but capacity is limited - spaces can be registered via Eventbrite. www.northeastofnorth.com.
NOTES TO EDITORS
V&A at Dundee
V&A at Dundee is being delivered by Design Dundee Ltd, a ground-breaking partnership between the Victoria and Albert Museum - the world's greatest museum of art and design - and Dundee City Council, the Universities of Dundee and Abertay Dundee, and Scottish Enterprise.
The Heritage Lottery Fund (HLF) awarded it a first round pass* of up to £9.2m, including £200,000 development funding, in May 2102. The Scottish Government has committed £15m in capital towards the project's £45million budget. www.vandaatdundee.com.
About NEoN
NEoN Digital Arts Festival was first run in Dundee in 2009 to showcase art, digital media and gaming and explore new collaborations between the sectors. NEoN is Scotland's first and only digital arts festival.
NEoN Projects is supported by Creative Scotland, the national leader for Scotland's arts, screen and creative industries.
For more information and images, please contact:
Lyall Bruce / 07740 600357 / lyall@fleetcollective.com
Donna Holford-Lovell / 07703 592844 / donna@northeastofnorth.com
www.northeastofnorth.com
Caffe Borsa
A licensed coffee house, Caffe Borsa is a new kind of outlet for people to meet, eat, drink and converse, for business or pleasure, with a live music offering in the evening. Digital technologies play an integral part of Caffe Borsa's offering to its customers through free accessibility to wi-fi and full engagement with mobile devices and other digital platforms. The full low-down on the enterprising venture is available at www.caffeborsa.co.uk
For media enquiries contact:
Roddy Isles
Head, Press Office
University of Dundee
Nethergate, Dundee, DD1 4HN
TEL: 01382 384910
E-MAIL: r.isles@dundee.ac.uk
MOBILE: 07800 581902 |
