The University has won a highly prestigious UK competition which will place the University of Dundee at the core of the British Council’s international marketing campaign promoting “the best of UK education” across the world.
Dundee is one of only four UK universities selected and the only one in Scotland. The win brings a film crew and 35 international teenagers to Dundee for an action packed university day starting with an early morning run by the Tay, through virtual keyhole surgery, digital animation, cancer research and Tay berries to a ceilidh in a Scottish castle at night.
While here, the students will also record their own video diaries and the resulting footage, images and case studies will form the basis of the British Council’s education marketing materials.
In 2003 their campaign will run in Brazil, China, Egypt, Hong Kong, Indonesia, Jordan, Korea, Malaysia, Mexico, Russia, Taiwan, Thailand, UAE and Vietnam.
The students, who have been chosen by competition from all the above countries, will stay over two nights in student residences, with their full programme of events on 24 March.
Alumni including Rector Fred MacAulay and entrepreneur Chris van der Kuyl have lent their support while academic departments have thrown themselves behind the venture. Now the quest is on to find students willing, for a fee, to release their Belmont rooms for two nights over the Easter holidays to accommodate the international visitors. (Please contact the press office 4021).